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Top related persons:
Reed Duchscher - 3 — - 2 Jimmy Donaldson - 2 Donaldson - 2 Semafor - 2 Duchscher - 2 Burger - 2 He's - 2
Top related locs:
Dallas — Semafor Texas Feastables
Top related orgs:
Service - 2 Night Media - 2 Bloomberg - 2 Blank - 1 Inc - 1 Little Red Management - 1 Media - 1 Beast Investments - 1

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6 mentions found


☆ MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
  + stars: | 2024-05-13 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +5 min
YouTube star MrBeast has parted ways with his talent manager after six years. AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. "He's just taking control of his brand," Varbanova said. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.
Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't Organizations: Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management Locations: Dallas, —
☆ YouTube superstar MrBeast is breaking up with his talent manager
  + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.
Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables
☆ 9 ways creators are building new income streams as they prepare for a potential recession
  + stars: | 2023-01-05 | by ( Marta Biino | Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +9 min
With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.
☆ 9 strategies creators are using to diversify their incomes as they prepare for a potential recession
  + stars: | 2022-11-30 | by ( Marta Biino | Amanda Perelli | Sydney Bradley | ) www.businessinsider.com   time to read: +9 min
With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.
☆ Meet the tech influencers who LinkedIn is paying to be part of its second creator accelerator program
  + stars: | 2022-10-24 | by ( Jp Mangalindan | ) www.businessinsider.com   time to read: +4 min
LinkedIn recently launched its second paid creator accelerator program for tech influencers. The second accelerator program plans to offer more networking opportunities and content analytics. LinkedIn has chosen 120 influencers to be part of its second US creator accelerator program, which offers financial grants, as well as access to workshops, coaches, and resources. "We really wanted to home in on creators within that space," said LinkedIn senior creator manager Jessica Oliveira, who added that technology is the number one industry for content creators on the platform. Based on feedback from participants in LinkedIn's first US creator accelerator program, the program plans on offering more content analytics features to show how creators' content performs over time, as well as more networking opportunities for creators.
☆ The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media
  + stars: | 2019-10-09 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
We are highlighting 14 power players of talent management, based on who is successfully assisting creators in their digital businesses. YouTube creators are dominating the influencer space, with millions of followers and brand deals that earn them strong incomes. In this inaugural list, we are highlighting the top 14 YouTube talent managers who are assisting creators with their digital brands and businesses. These talent managers help their clients diversify their online brands and build lasting partnerships with companies through influencer marketing campaigns. "One core reason I think YouTube talent managers are important is due to the fact that most successful channels are run by young people," he said.
Persons: Reed Duchscher Organizations: YouTube, Business
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